Introducing: Pay-Per-Click Ads on YouTube

Announced on their blog this morning, YouTube’s new PPC option (what they are referring to as “Sponsored Videos”) is described as “a self-serve advertising platform that will allow you to promote your video to the audience you are interested in reaching in an easy, effective, democratic, and affordable way.”

This is supposedly a huge deal for YouTube (and yes it is for THEM, because they are making a move toward their monetization strategy ).

HOWEVER, before you go wasting any money BUYING your traffic, wait until you’ve had a look at my YouTube Secret Weapon strategies.

The YouTube Secret Weapon DVD tutorial is going to teach you how to optimize your YouTube videos so that you rank for your keywords naturally and organically (with increased likelihood that you’ll show up in the Google Universal SERPS — possibly even with a thumbnail!) WITHOUT you having to spend a dime on this new PPC opportunity.

If anything, this PPC change over at YouTube makes YouTube Secret Weapon even MORE pertinent and valuable to you for learning how to get your YouTube videos optimized so that they rank naturally.

That’s right: With YouTube Secret Weapon, you do not need to pay for views of your videos!

Now we are, of course, experimenting with PPC on Paul, Brad, and a few of my other clients’ YouTube videos to see how it can be effective, and we’ll keep you updated on our results. Meanwhile, if you want to learn more and test it out on your own, simply visit http://ads.youtube.com.

Stay tuned for more scoop…