YouTube Secret Weapon contains 2 full-length DVDs crammed with tips and insider tricks from two experienced new media pros, Julie Perry and Paul Colligan.
Here’s a peek at the table of contents for each DVD:
Disc 1
1. Latest updates to YouTube thru Jan 1, 2009
2. Understanding the Power of YouTube
3. Introduction: Maximizing Your Reach With Videos
4. YouTube Background
5. Your YouTube Channel – Raising Your Profile Authority
6. Adding Friends & Gaining Subscribers
7. Utilizing Emails & Activity Feeds (Formerly Bulletins)
8. Video Uploads
Disc 2
1. Titles, Tags, Video Descriptions, Categorization *(Stealth tip!)*
2. Power of Views, Ratings, and Being Favorited *(Super stealth tip!)*
3. The Comments Game
4. Ask and You Shall Receive
5. Posting Videos as Responses
6. Looking at the YouTube Algorithm *(Super-duper stealth tip!)*
7. YouTube Annotations
8. YouTube Insight
9. Applying to be a YouTube Partner
For the beginner thru advanced YouTube users, the YouTube Secret Weapon DVDs feature 3 1/2 hours of content covering 17 chaptered topics on how to get more targeted views on YouTube .
(And we’re pretty sure you advanced users will be amazed at what all you DON’T know about video marketing on YouTube!)
From Julie: When Paul and I first got the idea to do this project, I searched around online to see what information was already available for how to get more views on YouTube. Most of what I found pertained to how to present your content: I found people outlining video styles and genres, giving advice for how to plan your video content, how to come up with the clever ideas, etc.
And I thought, “Yeah, well, that’s the obvious stuff. I mean, you can almost look around at what videos are popular on any given day and get it what you might want to do to attract attention.”
Let’s see, videos that tend to do well in terms of of views or going viral are:
- funny
- strange
- shocking
- inspirational
- fascinating or compelling
- instructional or demonstrative – basically “how to” videos always do well
- gross
- and, of course, sexy or risqué
Yet, here’s the thing: No matter how valuable your content might be, or how hilarious, shocking, inspirational, what-have-you, in order for that video to even have a CHANCE to go viral, people have to find your content in the first place!
You need to get your YouTube videos optimized and indexed FIRST so that you even stand a chance to grab your target audience’s attention and turn it your way.
So, how do you drive that traffic? What are some guerilla marketing techniques to get those initial views on your YouTube videos in the first place? Those are the strategies we cover in YouTube Secret Weapon.
I am trusting YOU to plan and produce the great content, and once you’ve done that, I am going to show you my tips, tricks, and techniques for attracting more TARGETED viewers to your videos, so you can begin driving traffic over to your own website from YouTube.
And believe me, I have yet to find anyone online offering the type of insight into the YouTube algorithm as what we discuss in YouTube Secret Weapon.
You don’t want to miss this!