YouTube Video Marketing and Optimization Tips – Part 1 of 2

June 11, 2009

A YouTube marketing strategy is now CRUCIAL to include as part of any business’s overall online marketing plan…And for a number of reasons: 1) Lead Generation and List-Building Tactic, 2) Search Engine Optimization (SEO) 3) Viral Video Distribution Potential and 4) Social Media Networking Benefits. Let Julie Perry get you started with some FREE insider tips from her YouTube Secret Weapon 3-Part DVD Course.

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YouTube “Is A Disaster Waiting to Happen.” Oh Really, Mark Cuban?

May 28, 2009

Yesterday, American entrepreneur, Dallas Mavericks’ owner and HDNet CEO, Mark Cuban, referred to YouTube as “a disaster waiting to happen.” More specifically, Cuban was referring to the fact that the company lacked a monetization strategy from the get-go, and the fact that it still struggles to be profitable.

In that respect, Paul and I agree with Cuban. Paul and I always recommend starting out with a plan. In fact, one of the first places we start in YouTube Secret Weapon is by having you determine exactly what you’re in it for. Which of the many online marketing benefits do YOU–the business owner–plan to achieve from your YouTube efforts?

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YouTube’s Re-Design Changes Have Taken Effect – April 16th

April 17, 2009

As has been rumored on sites such as ClickZ, Mashable, and even Reuters the last two weeks, YouTube’s redesign changes took effect today, April 16th. One of the first things that became apparent were the experimental design changes appearing on select YouTube Partner Channels, such as this one belonging to sxephil:

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Change Is the Name of the Game at YouTube

April 14, 2009

There are several rumors making the rounds that YouTube has more changes on tap. According to Zachary Rodgers at Clickz, YouTube will be rolling out a new site layout this Thursday, April 16. The big difference will be that user-generated content (UGC) will now be clearly segregated from the premium content that those creators have paid to have promoted.

Since the scheduled day for this change in site design is Thursday, April 16th, all YouTube Secret Weapon owners have been invited to a 2-hour webinar with Julie Perry and Paul Colligan at 3PM EDT / 12 Noon PDT that day to go over how this might affect current marketing efforts on the site and how to take advantage of these changes. Visit http://www.youtubesecretweapon to learn more.

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Who’s On First? Making Sense of YouTube’s New Terminology Changes

April 13, 2009

YouTube has made changes in the terminology department by renaming some of the modules that appear on the homepage, in the search results, and on video watch pages. The updates were made at the end of March, and I’ve since received quite a bit of questions from YouTube Secret Weapon owners wondering how and if these changes affect them. First, the three new categories born out of the change: 1. Spotlight Videos 2. Promoted Videos 3. Featured Videos

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YouTube: Does It Need A Bailout?

April 10, 2009

There was a provocative post yesterday on the Business Insider blog which contends that YouTube as it’s now structured is doomed. Benjamin Wayne writes that despite huge ad revenue which is certainly making a contribution to Google’s bottom line, the expenses far surpass the income—with little hope that ads alone can make YouTube profitable. …I just can’t see Google letting YouTube die. …As a marketer, I’d be happy to pay an annual fee for a Pro account.

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Deep-Linking On YouTube Has Many Uses

April 9, 2009

YouTube has a deep linking feature—something they’ve offered for months now—but it’s a trick I see very few people taking advantage of. Here is how it works: You simply add on the end of your regular YT URL some code for the exact time point in the video where you want to send your viewers.

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Affiliate Program for YouTube Secret Weapon Open for Business!

April 3, 2009

Wow. What a crazy last month and a half it’s been producing even more great YouTube information to pass on to our current YouTube Secret Weapon customers.
Yet it’s finally here: Our YouTube Secret Weapon Affiliate Program is ready to roll!
Current owners of the YouTube Secret Weapon product have just been emailed information to sign up, [...]

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Embed Your YouTube Channel and Playlist Collections ALL OVER the Internet

February 17, 2009

YouTube recently added a script that allows you to add a small widget featuring your YouTube Channel video collection to any website, blog, social network page, or pretty much anywhere else online. The widget allows visitors to scroll through all a Channel owner’s YouTube videos, and watch them right there on the blog, website, or other online venue.

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YouTube Video Viewership Sets A Record in December

February 5, 2009

If you are not currently leveraging YouTube as part of your online video marketing strategy, you might want to give it another look. Because when it comes to list building, lead generation, and search engine optimization (SEO), YouTube is the definitive place for getting your videos published. In fact, according to yesterday’s press release from comScore, a leader in measuring the digital world, in December 2008 — just in that one month alone — U.S. Internet users viewed more than 14.3 billion online videos during the month. More importantly (in our YouTube Secret Weapon opinion, anyway), comScore points out that YouTube led this growth by accounting for 49 percent of the incremental gain in videos viewed versus November.

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