New Social Media Marketing Book Features YTSW’s Julie Perry & Paul Colligan

by Julie Perry on August 24, 2010

Co-creators of YouTube Secret Weapon 2.0, Julie Perry and Paul Colligan, are contributing authors to the latest book from Entrepreneur Magazine’s Entrepreneur Press:

“Success Secrets of the Social Media Marketing Superstars“

Success Secrets of the Social Media Marketing Superstars Book Cover

This book, compiled by online marketing legend, Mitch Meyerson, gives readers an unmatched advantage into the world of social media — the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, this book’s distinguished team of contributing social media experts open their playbooks and teach readers how to create effective social media campaigns that reach out to millions.

Julie Perry’s chapter, “YouTube: Leveraging the Power of Google to Get Your Video Content to Millions” (read an excerpt from her chapter here), just so happens to be on mastering YouTube (go figure!) and it includes many of the tips and tricks she lays out in Julie & Paul’s YouTube Secret Weapon 2.0 5-part DVD course — now updated with webinars featuring the latest YouTube updates since August 2010! (Get your copy now!)

Paul Colligan’s chapter, “Podcasting: Leveraging the Power of Apple to Get Your Content to Millions ” (hmmm, sounds like these two business partners conferred a bit during the writing stage) ;-) discusses how to outsmart your competition with the power of podcasting and features many of the strategies he outlines in his popular Podcast Secrets 3.0 course.

Julie and Paul are featured alongside other well-known social media authorities such as: Gary Vaynerchuk (@GaryVee), Chris Brogan (@ChrisBrogan), Mari Smith (@MariSmith), Denise Wakeman (@DeniseWakeman), Brian Clark (@copyblogger), Michael Stelzner (@Michael_Stelzner), Deborah Cole Micek (@CoachDeb), Joel Comm (@joelcomm), Barbara Rozgonyi (@wiredprworks) and Chris Garrett (@chrisgarrett).

Other beneficial features of this excellent resource:
  • Contributions from 20+ top social media marketers
  • The biggest mistakes people make with social media and how to fix them
  • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing
  • Real-world case studies, best practices and proven techniques from the experts
  • Detailed list of resources

Grab your copy of Success Secrets of the Social Media Marketing Superstars today and get eight audio and video bonuses at www.SocialMediaMarketingSuperstars.com. Also look for the full page ad in Entrepreneur Magazine — on the stands now!

Tagged as: julie perry, paul colligan, social media, social media book, youtube marketing, youtube secret weapon 2.0, youtube strategies, youtube tactics

  • I readi it An AmAzing BOOK !!
  • paulcolligan
    Thanks - we certainly appreciate the shout out.
  • Hi Stan - Thanks for your question, and I'm happy to hear you've checked out the book! What I was referring to in that section, point number 7 specifically, is what YouTube refers to as CTA ads (Call-To-Action ads)... And yes, these are different from YouTube Annotations (covered in point number 2 -- these are the interactive comments you can add to your videos that can be set to link to other YouTube content).

    CTA ads are the semi-transparent pop-up overlays that you see at the bottom 1/4 of a video, and they will allow viewers to click and sail directly over to an external domain. In order to run a CTA ad, you must first have an account with Google Adwords and have a credit card on file there. Next, you must be running a Promoted Video (formerly known as Sponsored video ads, these are part of YouTube's pay-per-click, or pay-per-view program). You can set that up at https://ads.YouTube.com -- and here's a hint: you can run one of these ads for only a penny a click so it won't require much of a budget at all (unless you want it to). Once such an ad is running, you will find the opportunity to run a CTA ad on each promoted video you are running. You will find this feature has been turned on when you go to the My Video section and click on that video to edit it -- it will be on the right beneath the video player in edit mode.

    In YouTube Secret Weapon 2.0 we show you how to do all of this and include tips for maximizing your click-through rate -- whether from the promoted video when it shows up in the YouTube SERPs or from the video itself and the CTA ad you use to promote your off-set destination.

    Thanks again for the question -- the annotations feature is easily confused with the CTA feature. YouTube has done a wonderful job of educating the YouTube community of the Annotations feature and how to use it, while the CTA opportunity is not widely known (but to me, is one of the greatest features a marketer can use to drive traffic, create a direct response call-out message to viewers, and even enhance your branding (look for the area to add a logo jpeg to your content, like you see in this BLASTmedia video here: http://www.youtube.com/watch?v....

    Best of luck to you, Stan!
  • Great chapter on YouTube in Social Media Marketing Superstars book!

    You mentioned in the Seven Ways to Get Traffic, point 7: "you could run an overlay on your own video inviting viewers to click and sail right through to the corresponding website you're promoting." I'm familiar with the overlays that YouTube offers that will let you click thru to other YouTube videos, channels, but I wasn't aware of an overlay on the video display itself that would click thru to one's web site (external from YouTube). Is this feature now available?
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