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VidCon 2010 was amazing, on a number of levels. I’ll try to hit some of the highlights here but, … wow … I’m more serious / bullish on YouTube than ever before. Let me give you some highlights:

• The excitement of YouTube’s announcing support for 4k video overshadowed the important 3 point outline that came from the presentation where it was launched. In short, YouTube wants to be 1) the best place for your content while providing 2) the best ways to make your content fun and interactive while enabling people the chance to 3) view your content wherever you are. Lofty goals, yes, but I think these guys can pull it off. Oh, yes, and did I mention, they want you as a partner. Yes, our goal here is for you to see us as your YouTube Secret Weapon but, dear friends, MAKE YOUTUBE YOUR SECRET WEAPON.
• All my writing and teaching of all the places YouTube is available was made so much more elegant in the statement that our future is “not going to be a device centric world.” Your content everywhere (#3) above is the only choice for any content provider looking to take the Internet seriously.
• YouTube is monetizing over a billion videos a week. Read that sentence again. Nuff said?
• In a bit of very strategic insight, it was also said that more than half of all YouTube views come from subscriptions. One YouTube employee went as far as saying that subscriptions are “the currency of YouTube.”
• In one more bit of hackerlike information, twas told that channel numbers are not as much of an influence on the YouTube ranking algorithm as people think it is. Take that for what it is worth.
• I met the guys from Orabrush (one of the sponsors of the event). Oh, man, does their YouTube story sum things up perfectly. I include it here, how else, but as a YouTube Embed

  
  

Expect more on the topics of both VidCon and what we learned there. I’ll be there for next year’s event and recommend you do the same.

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